Wednesday, May 9, 2007

Marketing Drugs

The most disturbing thing about the drug industry is the fact that it pays doctors incentives for prescribing their drugs to patients. Granted the industry helps the masses by researching and creating a cure for different kind of diseases. But for it to survive, it has to market like any other company that markets consumer products. I am not sure how much federal help is lent to these companies. But based on the aggressive marketing, I can conclude that it is either very less or none.

The negative side to it is the fact that consumers may end up taking medicines that might be unnecessary for them. Even though it is not harmful, it may still be unnecessary. So ultimately we end up being the losers. But this is the reality and we have to put up with it.

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